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Licorice: A Surprisingly Long and Sweet History (with a Modern Twist!)

Licorice, that distinctively flavored candy, boasts a history that stretches back much further than you might think. Let's take a dive into the surprising past of this sweet (or perhaps not-so-sweet) treat, and end with a modern twist on this ancient candy!


From Ancient Roots to Modern Candy


The licorice story begins thousands of years ago. The root of the Glycyrrhiza glabra plant, native to Eurasia and North Africa, was prized for its medicinal properties. Egyptians, Greeks, and Chinese cultures all used licorice for various ailments, from coughs and sore throats to stomach problems.


Fast forward centuries, and licorice found its way into the candy world. By the 16th century, Europeans were boiling down licorice root and adding sugar to create a candy stick. Licorice remained popular throughout the following centuries, evolving into the various forms we know today – twists, wheels, and even red shoelaces (a favorite for some!).


A Modern Take on a Classic Candy: Wiley Wallaby Licorice


While licorice has a long and storied history, some folks might find the traditional options a little bland or tough to chew. That's where Wiley Wallaby steps in! Launched just over a decade ago, this innovative brand sought to create a superior licorice experience.

Wiley Wallaby licorice is all about quality and deliciousness. Their secret? A commitment to using only the finest ingredients, including sustainable palm oil and avoiding high-fructose corn syrup. But it's not just about good-for-you ingredients; Wiley Wallaby prioritizes flavor and texture too. Their licorice is known for being soft, chewy, and bursting with flavor.


Are you a distributor or importer looking for a unique and flavorful licorice brand?

Namlow can help you connect with Wiley Wallaby and bring this modern twist on a classic candy to your market!  Contact us today to learn more about this exciting opportunity at info@namlow.com. View the full catalogue down below.


Together, let's spread the word about licorice's fascinating history and the delicious future it holds with Wiley Wallaby!


Wiley Wallaby Namlow Catalogue
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