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Twizzlers was created in 1845 and was acquired by the Hersheys Food Corporation in 1977, with more flavours being introduced to the range. In 1998, Twizzlers set the Guinness World Record for the longest piece of licorice ever made: 1,200 feet and 100 pounds.

Twizzlers is considered the funniest, floppiest, most unserious-ies candy there is.