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Laffy Taffy is a brand of taffy manufactured by Nestlé and sold under their Willy Wonka Candy Company brand. Laffy Taffy is a brand of candy first produced in the 1970s as "Beich's Caramels", though in fact they were fruit-flavored taffy squares. The candies are small (about 1.5 oz or 45 g) individually wrapped taffy available in a variety of artificial fruit flavours. The candy was advertised as having a "long-lasting" flavour. The name refers to both the texture of the taffy as well as its embodiment of silliness; jokes are written on the inside of each wrapper. These jokes are usually sent in by children who are credited on the wrapper. Laffy Taffy used to come in thick, square shaped pieces, but today, it is sold in thinner, rectangular shaped pieces. Laffy Taffy comes in many different colors and flavors, including green apple, strawberry, grape, banana, watermelon, blue raspberry and cherry. Rarer flavors include caramel apple, coconut, strawberries & cream, apple crisp, and pumpkin donut. Discontinued flavors include fruit punch, mango, strawberry banana, peppermint, chocolate, and hot cocoa.